Hur’s approach to beauty is based on science and research. According to our philosophy, “pro-aging” is the new anti-aging solution, which means, first and foremost, respect for one’s skin, whatever its age, in all its weaknesses and strengths. The purpose is to achieve the healthiest and most beautiful version of what we are, without being obsessed with aging. For Hur, the first crucial step in this direction is the enzymatic test*: the condicio sine qua non before adopting any protocol, this test checks for your skin’s intolerance to the most common allergens, such as preservatives, solvents and perfumes. It is a totally non-invasive chromatic test, performed by our consultants, which consists in applying on the skin enzymes matching the allergens. The skin’s reaction, based on a chromatic scale, will suggest the next steps to take. Which brings us back to the idea of respect: if your skin is treated with products which may be effective but are not custom-made to your specific needs, it will never give the response you are looking for, it will never look healthy and beautiful. And here comes another crucial concept for Hur: our daily skin care routine, while following four basic steps- normalizing, smoothing, in-depth nourishing and keeping the skin nourished- is like a dress tailored to fit your body perfectly, by taking into account your DNA, age, living environment and lifestyle.

 *Test with 99% reliability. To be performed at Hur Institutes

For Hur, the human factor is the keystone factor: it is always the individual who makes the difference. Our programs take into account your skin’s specific characteristics, which become clear by performing our enzymatic test, through the observation of the skin by our experts and, last but not least, through the changes that occur once the new treatment begins. That is why ours are custom-made treatments, designed by our staff just for you. In this kind of approach, daily home routine and treatments provided at our institutes are two essential parts of one and the same project and are adjusted according to your skin’s evolution and response to our program. The first result of this method is that it provides your skin with comfort. And skin that feels comfortable looks immediately beautiful and radiant. At this point, the active ingredients of Hur products come into play, to stimulate, heal and deeply relax the skin, according to your individual characteristics and needs. Like a tailor-made outfit, Hur protocols will accompany you on a journey whose initial moments of comfort will expand into deep and long-lasting relief.