There are professional relationships which are more than just "work", based on real affinities and faith in the company's philosophy and which begin by simply meeting each other. Such is the case of the Hur Stores which, together with the Florence-based laboratory and team of professionals, work side by side with Roberto Bonfanti, making the company's successful results possible. This is the story of Roberto, Morris, Lucy, Valentina, Silvia, Cristina…:personalities, hearts and minds, people who share the same goals but differ in identity and approach to the stores' customers. In order to gain an insight into the company's mood and better understand it, we " give the floor" to store owners and managers, a journey within and beyond Hur's Italy. We leave from Florence and travel to Perugia, Rome and Pistoia. 

Florence

The Florentine company's first store is in Florence, on Via Gioberti. Opened a few years ago, not far from the laboratory on Viale dei Mille, the Brand's throbbing heart, the store is Hur's calling card  in town: a large beauty treatment booth, the complete range of products available, the newest developments and advice by those working side by side with Roberto Bonfanti, Hur's founder. 

The store manager, Lucy, is a radiant Mediterranean beauty with great manual skill, a brilliant combination of natural talent and international experience. We asked her how she first learned about Hur. 

" I learned about Laboratori Hur thanks to my job as a professional beautician. I fell in love with the idea of customization that is central to the Hur Philosophy: each customer is unique and my job is to help her find the beauty routine that best suits her. 

The first step is the enzymatic test which is free of charge: no other companies offer such a service. 

A customized program  based on the rhythm of the seasons, the customer's personal history, her feelings, her everyday life. Thus, in constant evolution. 

In my opinion, you cannot single out one top product of the Hur range: the best one is the right one for the person before me because of its natural scent, texture on the skin and effectiveness owing to the research and quality of basic ingredients used. 

Every customer is a new journery through Hur, which I enthusiastically enjoy every time". 

PERUGIA

Roberto and Silvia, the owner of Perugia's Hur Store, really share the same path. As Silvia tells us: 

Roberto was my cosmetology teacher at the Academy I attended in Florence in 1998. We immediately clicked and I was hired as his assitant at the office in Perugia. All that I have learned from him by working by his side has been a great source of inspiration and has made me what I am today. 

The Hur Philsophy blends perfectly with Silvia's holistic approach. Besides being a professional beautician, Silvia is an experienced naturopath:

Skin is the organ that best speaks of who we are. 

When you use a Hur product, the skin's surface reflects the balance restored inside of you, all things considered, including your feelings. 

They are special products based on the synergy between Roberto's great intuitions, ongoing research and the  basic ingredients' quality. The passion, respect and intellectual honesty, with which all those who revolve around the Hur world spread Roberto's ideas, allow us to accompany our customers on a journey through self-care which evolves over time and lasts for decades". 

ROME

Roberto and Morris: "distinctness" is the key word here. Two strong personalities which complement each other and share a thinking style. As Morris says:

"I was the owner of Wonderfool, a wellness center in Rome, from 2007 to 2017. During this working experience, I had the chance to meet Roberto and our acquaintance has grown deeper every year". 

His description of the Hur philosophy and products perfectly condenses the job done by the Florentine company: 

"Following a Hur routine means taking care not only of one's skin but also of one's soul. And this happens because behind each Hur product there are not only genuine ingredients and effective formulas, but most of all love, passion and heart. 

My job is to help each customer step inside this Universe and wait for her to ask me to lead her a step forward" 

In Morris's opinion, the Hur range's top product is Burro D'Asina Plus, a facial and eye contour cream sold exclusively at the Hur Store Roma,  based on donkey milk, grapes and hyaluronic acid. Nourishing, moisturizing and anti-age. 

PISTOIA

"I met Roberto during a training course at Laboratori Hur and I was struck by the knowledge, professional competence and enthusiasm that he conveyed.

For the first time, I heard someone talking about feelings, wellbeing, healthy skin and not only about marketing". 

Cristina, from the Hur Store Pistoia, fell in love with Laboratori Hur at first sight: being very committed to enviromental protection, she felt an instant connection with Hur because of its respect for nature and effective, eco-sustainable and well-balanced products:

" A product that I use all year round and whenever I wish to pamper my skin with a massage is Mosto Bianco, a facial and body scrub, exfoliating and nourishing, based on white grapes and precious oils. The Plus version, reformulated by Roberto for my store, softens and restores the skin's brightness and firmness. 

I teach my customers, who are often already aware and experienced, mostly to listen to their skin and realize that it is only through a daily routine that they can achieve major results. 

At the  Hur Store in Pistoia, customers are welcomed  by Veronica, Valentina and Elena, experienced Hur beauticians, who are always ready to please their customers  with  treatments customized to their every need".